Our Story
From a simple greeting to a rebellion against bland coffee
"Hey, Bosho!"
Our story begins with a simple greeting from the South. Growing up, my father would greet everyone with a warm "Hey, Bosho!" It didn't matter if they were family, friends, or strangers — everyone was "Bosho" to him.
That greeting carried the spirit of community that defined our home. When I asked him about it years later, he said, "Son, down here, we're all riding the same trail. Might as well ride together."
Honoring the Forgotten Riders
Cowboys were Black
Stories of resilience
Coffee tradition
While building Bosho, we learned something often overlooked by history: one in four cowboys in the American West were Black. These men and women helped shape communities, drive cattle, and build a legacy of grit.
Yet their stories remained untold, much like the erasure of authentic voices in today's coffee culture, replaced by corporate mediocrity. Bosho stands against that erasure.